Frankie Works

What it is: Think of GA4 as a “report card” for your website. It shows which marketing efforts bring people in, what they do once they arrive, and which actions actually lead to conversions. Without it, you’re in the dark about what’s working and what’s wasting time or money.

‍Why it matters: Without GA4, you’re guessing.

‍How I help: I’ll set it up properly so you get clear insights you can actually use.

What it is: GSC is like a direct line to Google. It shows what people search for to find your site, whether your pages are showing up in results, and flags problems that could push you down the rankings. Without it, issues go unnoticed until traffic drops.

‍Why it matters: If Google can’t read your site, visitors won’t find it.

‍How I help: I’ll get GSC running and show you the key reports to watch.

What it is: The menus are how people move around your site — usually at the top or bottom of the page.

‍Why it matters: If menus are messy or unclear, visitors get lost and leave.

‍How I help: I make navigation simple, so people can quickly find what they’re looking for.

What it is: A link that sends visitors to an error page (404).

Why it matters: Broken links annoy users and make your site look unreliable. They also hurt SEO.

How I help: I find and fix broken links fast, so your site feels professional and trustworthy.

What it is: A redirect sends people from an old URL to the new one.
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Why it matters: Without redirects, old links break, frustrating users and lowering your search rankings.
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How I help: I set up redirects properly so nothing important gets lost.

What it is: The page people see when a link is broken or missing.
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Why it matters: A plain “404 error” looks unprofessional and can make people leave.

How I help: I fix the broken links or create a helpful 404 page that guides visitors back to where they need to be.

What it is: Creating fresh blog posts, service pages, or landing copy from scratch.

‍Why it matters: Too little content means you won’t rank in Google or keep visitors engaged. New content is how you attract traffic and show up for the right searches.

‍How I help: I research, plan, and write content tailored to your goals — whether that’s ranking for keywords or explaining your services clearly.

What it is: Updating old pages, blogs, or copy so they stay accurate and engaging.

‍Why it matters: Stale content gets ignored by both visitors and search engines. Outdated info can make your brand look unreliable.

‍How I help: I refresh and repurpose existing content so it stays useful and keeps working hard for your business

What it is: Tweaks that turn visitors into customers — things like improving CTAs, layouts, or page flows.

‍Why it matters: More traffic is good, but turning it into sales, leads, or sign-ups is what really counts.

‍How I help: I refine headlines, buttons, and flows so your site persuades people to take action.

What it is: A button or link asking your visitor to do something — “Buy Now,” “Sign Up,” “Get in Touch.”

Why it matters: Weak CTAs = missed opportunities. Even small changes in wording or placement can lift conversions.

How I help: I sharpen CTAs to make them clearer, more persuasive, and more likely to get clicked.

What it is: How quickly your site loads.

‍Why it matters: Nobody waits around for a slow site. If it takes too long, visitors leave — and search engines drop your rankings.

‍How I help: I run speed checks, tidy up images and layouts, and flag any bigger issues that might need a developer. The result? A site that feels quick and reliable.

What it is: The percentage of people who leave after only seeing one page.

‍Why it matters: A high bounce rate means visitors didn’t find what they wanted — often because the site was too slow, clunky, or unclear.

‍How I help: I review layouts, copy, and navigation so your site feels smooth and keeps visitors moving, instead of leaving.

The clickable headline that appears in search results. A clear, keyword-rich title improves visibility and click-through rates.

‍Why it matters: Weak titles mean fewer clicks.

‍How I help: I rewrite titles to make them stand out and bring more visitors in.

What it is: The short snippet of text shown under your title in search results. It’s your chance to “sell the click.”

‍Why it matters: Outdated or generic descriptions get ignored.

‍How I help: I refresh descriptions to boost relevance and conversions.

What it is: Using the right words in your titles, copy, and structure so your site matches what people are searching for.

‍Why it matters: Without good keyword use, your content won’t reach the right audience.

‍How I help: I research relevant terms and optimise content naturally, so it reads well and ranks.

What it is: Links between your own pages that help visitors (and Google) find their way around.

‍Why it matters: Good internal links help visitors (and Google) find their way around, boosting SEO and keeping people engaged.

‍How I help: I add or refine links to strengthen your site’s structure.

What it is: Indexing is how Google ‘adds’ your site to its library. If it’s not indexed, it won’t show up in search at all.

‍Why it matters: If your site isn’t indexed, it won’t show up in search at all.

‍How I help: I make sure pages are crawlable and index-ready.

What it is: Adding FAQs (common questions and answers) to pages makes them more useful and trustworthy. They can also help you appear in Google’s ‘People Also Ask’ spots.

‍Why it matters: Well-written FAQs can capture “People Also Ask” spots in Google, improve E-E-A-T signals, and reassure visitors directly on the page.

‍How I help: I research real user queries, then write FAQs that boost SEO, demonstrate expertise, and make your content more trustworthy.

What it is: The short description behind your images. Without it, Google and screen readers can’t ‘see’ your pictures, so they won’t rank or be accessible.

‍Why it matters: Missing or vague alt text means lost search visibility and poor accessibility. Google can’t “see” your images without it.

‍How I help: I add or optimise alt text so your site is inclusive, search-friendly, and gives your images the best chance to rank.